Because having a comic company called BOOM! and not having an imprint called BOOM! Box is assuredly a crime because come on, BOOM! has just teased that they will be debuting a new imprint called BOOM! Box. Details are sparse as this is a visual press release, but it would appear that this is an imprint designed for budding creators. Or perhaps music-based properties, which would also be cool.
Word on whether or not Lloyd Dobbler is available to champion the new imprint over his head has neither been confirmed nor denied.


