First we teased it, then we guessed it and now we can confirm it: those “This is War” teasers are in fact teases towards an October Punisher story by Rucka and Checchetto:

BAM. Well, that was fun, right?
For the attached Marvel press release, please see below.
Marvel Press Release
Find out more Sunday, July 15th at the Amazing Spider-Man panel, 12:30PM PST, during Comic Con International 2012!
Can’t make it to the convention? Follow along on the Marvel Events App & events.marvel.com, the best way to get exclusive videos, real-time announcements from the convention floor and up-to-the-minute panel, in-booth, and signing schedules of all your favorite Marvel creators!
And don’t forget to join the conversation on Twitter with #ThisIsWar!