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Marvel Has Digital Cake, Eats It Too

By | December 5th, 2011
Posted in News | % Comments

Much has been made about the vitriol many retailers have received the digital comics movement and the strategy of most publishers in that realm with. It’s been a hot button issue, with many high profile retailers taking hard stances against some publishers (no matter if logic dictates that they are making a huge mistake by doing so).

However, Marvel seems to have done something that promotes digital and the direct market at the same time, as they are now rolling out a promotion in which everyone who buys a comic off the Marvel app gets a $5 coupon to use at their local retailer (limit one per person). From there, the retailer will be able to get a $5 credit from Marvel, and it ends up with a happy customer, a happy retailer and a happy comic publisher.

Marvel of course could potentially lose a bunch of revenue on this, but at the same time, it’s a theoretical way to drive two markets at the same time with a limited loss. I praised Dark Horse in my digital article earlier, but cheers to Marvel for taking the next logical step with their offering and appeasing both audiences at the same time.

(Via Bleeding Cool)


David Harper

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