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"The Walking Dead" Premiere Dominates Ratings, Sets Records

By | October 17th, 2011
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Last year when “The Walking Dead” premiered, it opened with an all-time high for ratings on AMC. Then the ratings went up from there, culminating in a high for the show on the finale.

Now, with last night’s premiere, those numbers have been killed. The initial look at it shows that:

– 7.3 million people watched the premiere live
– 11 million watched one of the two airings of the premiere
– 3.8 million people in the 18-49 age group watched the premiere

Those are all massive numbers, but perhaps the best is the last number. Advertisers love the 18-49 audience because it is the biggest spending group, and the premiere managed to launch with the highest 18-49 number in basic cable history.

Outrageous.

(Via EW)


David Harper

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