After the release of a few bizarre promotional photos, Dark Horse Comics has finally revealed what on earth the Twitter hash tag #NotAtComicCon is for (besides, you know, not being at Comic-Con). On July 24th, while most of comic-fandom’s collective eyes will be set on San Diego Comic-Con, Dark Horse invites you to a day of fun at your local comic shop. Not only will Dark Horse be delivering drinks and prizes to 55 comic shops in America, they will also be releasing a special announcement between the hours of 3:00 and 5:00 EST at these participating stores before making the same announcement at Comic-Con itself. Check behind the cut for the full press release and visit here to see if your local comic book store is on the list (mine is!).
DARK HORSE AND RED BULL’S CHINASHOP MAGAZINE LAUNCH #NOTATCOMICCON CAMPAIGN!
OVER 50 COMIC SHOPS ACROSS THE US TO HOST EVENTS FOR FANS UNABLE TO ATTEND COMIC CON INTERNATIONAL
JULY 14TH, MILWAUKIE, OR — On July 24th fifty-five comic book shops across the country will host unique parties in conjunction with ChinaShop Magazine and Dark Horse Comics to celebrate the highly dedicated culture of sequential art during the weekend of San Diego Comic-Con.
Branded #NotAtComicCon, based on the Twitter hash-tag those unable to attend San Diego Comic-Con have been using, fifty-five participating stores will create a fun and creative atmosphere where free drinks and over $200 worth of Dark Horse prizes will be available. In addition, Dark Horse Comics will make an exclusive announcement to fans at participating stores before releasing the special information to crowds in San Diego.
Fans looking to participate in the unprecedented, nation-wide event can find a comic book shop in their area on the following site:
http://www.darkhorse.com/Blog/
34/notatcomiccon Plus, during the week of July 19th, ChinaShopMag.com will feature interviews with well-established comic creators who aren’t attending San Diego Comic-Con to get their insight into the larger community rarely talked about in mainstream news outlets.
Fans are also encouraged to use the hash-tag “#notatcomiccon” when talking about the event to show the world the fun comic fans have even outside the largest pop-culture convention. For more updates, follow @notatcomiccon and @chinashopmag on Twitter.
