Columns 

Multiversity Looks at Variant Covers: Introduction and Poll

By | September 8th, 2014
Posted in Columns | 10 Comments

If you’re reading Multiversity, then there’s a good chance you know what a variant cover is. You can probably explain to someone what incentive covers are, and why some of them cost more than others. But how much do you really know about them?

There’s a good chance that when comic fans of the future look back on this era, while there will be heavy focus on the continuous events and the emphasis on writing over drawing, the wide use of variant covers will be noted as well, as multiple covers are an undeniably important part of the modern comic industry. For proof, all you have to do is glance through Previews or walk into any local comic shop; depending on the publisher, variants receive a fair amount of promotion in comic solicitations, and most shops will display their incentive covers in a special part of the store. From a casual glance, you might even come to the conclusion they are a vital part of today’s comic market.

But do you really want to settle for casual glances and anecdotal conclusions? I sure don’t! Enter: Multiversity’s look at variant covers.

Over the next few days, you’ll be treated to a detailed history of variant covers that stretches back decades, complete with charts and graphs. We’ll also be featuring a discussion from Multiversity staffers on what variants mean for the future, and you’ll also hear directly from retailers about how variants affect their business decisions. (Ever wonder just how many people out there actually buy the things?) By the end of the series, you’ll know more about variants, have a more informed (if not different) opinion of their importance to the industry, and maybe even feel a desire to buy one.

To get things started, though, we want to hear from YOU! See below to find a few poll questions about your variant habits. Vote to see how you compare to other Multiversity readers, then let us know about your favorite variants in the comments!

Do you buy variant covers?

No, never0%
Yes, but not often (less than one every six months)0%
Yes, frequently (more than one every six months)0%

Which factor is most important to you in buying a variant?

Continued below

I don’t buy variants0%
Title0%
Character0%
Artist0%
Price0%
Rarity0%
Other: (Please specify)0%

Why do you typically buy variants?

I don’t buy variants0%
To read them0%
To display them0%
To own them in storage0%

How do you feel about the current volume of variants?

There are too many0%
There’s just the right amount0%
There aren’t enough0%


//TAGS | Multiversity Looks at Variant Covers

Drew Bradley

Drew Bradley is a long time comic reader whose past contributions to Multiversity include annotations for "MIND MGMT", the Small Press Spotlight, Lettering Week, and Variant Coverage. He currently writes about the history of comic comic industry. Feel free to email him about these things, or any other comic related topic.

EMAIL | ARTICLES


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